24 hours with the Samsung Galaxy Z Flip 3

After a day using the Samsung Galaxy Z Flip 3, I’m in love. It’s the best clamshell foldable we’ve seen yet, and it’s affordable enough compared to other foldables to actually recommend to consumers.

Not everyone can afford the Z Flip 3’s $999 / £949 / AU$1,499 price tag, and it’s easy to imagine that if consumers are going to pay so much, they might want more functionality from a different (non-folding) phone – for the same price, you can get the Samsung Galaxy S21 Plus’ 30x ‘Space Zoom’ telephoto capability, or the iPhone 12 Pro’s processing power and iOS interface, or the Samsung Galaxy Note 20 Ultra’s stylus functionality. 

Heck, if you go to our current hands-on of the Z Flip 3 written by my colleagues in the UK, you’ll hear the exact same thing: you’re better served paying the same price for more in a traditional ‘flat’ phone. Even TechRadar is of divided mind.

Samsung Galaxy Z Flip 3

(Image credit: Future)

But that’s a good premise to couch my impressions of the phone: it will impress some, but still won’t be enough for others. And that comes down to the form factor. What will you pay for the ability to fold your phone in half? 

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